Work  ›  Natasha van Velzen · Food stylist portfolio

CASE STUDY · CREATIVE PORTFOLIO

NATASHA VAN VELZEN

FOOD STYLIST · BERLIN, GERMANY

PLATFORM

Squarespace 7.1

PLATFORM

7 sections · gallery-led

PLATFORM

4 weeks · 2024

The brief

A portfolio that disappears, so the food doesn't.

Natasha is one of Berlin’s leading food stylists, with international campaign work for Miele, Uber Eats, Careem, Edeka, Bosch, Siemens, Aldi, Lieferando, and Weight Watchers. Her portfolio is her business card. Every image needs to land cleanly, the navigation needs to vanish, and she has to be able to update categories herself between shoots — without a developer’s help.

When she came to us, the existing site was fighting her work — heavy chrome, slow loading, awkward gallery layouts that made even her best photography look ordinary.

They understood my vision before I could fully explain it. The site feels exactly like my work feels — clean, generous, no noise. I update it myself between shoots and never need to email them for help.

Natasha van Velzen

Food Stylist · Berlin · natashavanvelzen.de

Our approach

Six categories. One identity.

We restructured the portfolio around six visual categories — Savoury, Sweet, Ice Cream, Coffee & Drinks, Commissioned, and Motion — each behaving consistently but feeling distinct. Squarespace 7.1 gave us pixel-precise gallery control plus the editing simplicity Natasha needed.

 

Image-led layout

Removed every UI element that wasn’t serving the photography.

Self-managed CMS

Set up so Natasha can add new shoots without touching code.

Mobile-first

60% of art directors browse portfolios on mobile. We built for that first.

Selected screens

What we shipped

Results

What changed after launch

1.3s

Mobile load time

Zero

Support tickets in year 1

4 wks

Brief to launch